Social Media Guide
Social media is a great, relatively inexpensive way to expand a business’s online presence and create a dialogue and community with customers and potential customers. For those just starting out in social media, or those who have only used it for personal reasons, it can seem daunting to develop a social media plan for your business.
Here we provide a guide to understanding the different components, with best practices and general guidelines for updating social media platforms. The best practices are meant for everyone; the specifics on Facebook and Twitter are meant for those just starting social media and who are not familiar with the platforms.
Social Media Best Practies for Facebook and Twitter
- Always add some kind of comment along with any links or other content that you post to your Wall, as this will help users to know that there is an actual person updating the page, and not simply a robot.
- Monitor your page regularly to see if users are responding to your content and adding comments to your page. If you do see comments (especially if they are questions), try to respond to them in a timely manner.
- Update consistently– attempt to add something to your Facebook page at least three times a week.
- The best times to post content to your page is when the most users will be around to see it in their feeds. Prime hours are typically 9 a.m.- 9 p.m. during weekdays.
- For more information, one of the best Facebook guides on the web is http://mashable.com/guidebook/facebook/
- Post a variety of tweets, making sure to respond to those who directly reference or tweet you. While your Twitter account can be used to relay information about your business, it’s best used as a form of dialogue and not just a one-way info stream. You can see who has replied to you and sent you direct messages on the homepage in the right sidebar (@[YourUsername] is who mentions/ replies to you in a tweet).
- When creating tweets, think of what might interest your followers. It might not pertain directly to your business, but it can start a dialogue and encourage others to follow you.
- Monitor your page regularly, as well as your replies and direct messages. Respond to others in a timely manner.
- Tweet consistency. If not everyday, try to tweet at least three times a week. Try to tweet between 9am- 9pm.
- Take advantage of third party applications that can help you organize your account. TweetDeck is great for tracking your followers, your replies, direct messages, and specific search terms. CoTweet is great for scheduling tweets in advance so that you don’t have to log onto Twitter regularly.
For more information, one of the best Twitter guides on the web is http://mashable.com/guidebook/twitter/